The Cream of Content - Best of the Web 2012 [Presentations, Videos, Blogs, Links]

Cream of Content Soup - made from the finest ingredients curated online. Bon Appetit!

Presentations are back. Slideshares are hot again! Here's a serving of the very best of web content from Jan to July 2012. Loaded with insights and rich with nourishing learning value.
1) KPCB Internet Trends 2012 - Mary Meeker's presentation at AllThingsD's D10 Conference - has become a much-awaited annual event now!

View more presentations from Kleiner Perkins Caufield & Byers

KPCB’s Mary Meeker & Liang Wu: 1) review Internet stats and notes that Internet growth remains robust and rapid mobile adoption is still in early stages; 2) run through a number of examples of business models that are being re-imagined and re-invented thanks to mobile and social; 3) highlight mixed economic trends and 4) observe that while there’s a lot to excited about in technology, there are things to be worried about regarding America’s financial situation.

2) The State of Social Media & Social Media Marketing in 2H 2012.
An excellent compilation by Esteban Contreras, Social Media Marketing Manager, Samsung USA

2H12: The State of Social Media Marketing from Esteban Contreras

3) The Social Media ROI CookBook... by Jeremiah Owyang of The Altimeter Group.

The Social Media ROI Cookbook from Altimeter Group Network on SlideShare

There's a treasure of value in them Slideshares. If time permits, also see his other presentations:

• The Converged Media Imperative
• The State and Future of Social Business

4) Understanding Social Business Excellence - A classic! IBM Social Business Strategist, Rawn Shah's in-depth presentation:

Understanding Social Business Excellence: Enterprise2.0Summit, Paris from Rawn Shah

While on Social Business, I'd also recommend:

• Dion Hinchcliffe & Peter Kim's Book: Social Business by Design
• Brian Solis' blogpost: The Path from a Social Brand to a Social Business
• David Armano's blogpost: Social Business: Where it's been & Where it's going
• Michael Brito's Social Business blog - Britopian

5) Mobile Marketing: Here are the links to two [SLIDE DECKs] - the best on the future of mobile - from the Business Intelligence Team at Business Insider:

• March 2012: The Future of Mobile.
• June 2012: The Future of Mobile Ads.

For more quality content on mobile (apps, M-Com, tablets, mobile web), click here.



6) Big Data



The better informed we are, the better equipped we are to face the future. On that premise, this video shows how data positively impacts everything - society, government, business, game plans...

Here's a website full of insights on the subject: WhatstheBigData.com

However, the simplest explanation on Big Data is by IBM's Chief Scientist of Data Analytics, Jeff Jonas. A 10-step Q&A style innovation explanation. Read it here.


7) This eMarketer presentation stands out because it sees Social Media Marketing not as a homogenous service, but as an expert, bespoke solution for key industry verticals. When it comes to social media, it's different feeds for different folks! This webinar deck exemplifies it.

Social Media Marketing for Verticals—What Works for Key Industries from eMarketer

Mum was right. Soup is good for you. Drink and drive... your brand and business :-)