SMJ's back - Bigger, Better, Stronger & Longer than before!
Social Media Junction 2 - a meeting of the best social media and digital marketing minds in NZ - was a packed-out event. Featuring 6 top international speakers and Kiwi marketing stars (
in the audience as well),
SM Junction is among the largest events of its kind in Asia Pacific!
Among several things of significance, Social Media Junction 2 (#SMJ2) confirmed one thing: The blurry lines between Social Media Marketing, Digital Marketing and Marketing Communications have officially dissolved.
While at the solutions provider/ agency level, they remain separate bastions (requiring disparate skills and expertise), at the corporate/ client level, strategies need to be interwoven and resources integrated for best results.
Key Learning: Don't just work hard.
Work holistic!
Held over three days, #SMJ2 included a:
I was commissioned by David Gapes, Editor, to cover the event for
AdMedia & Fastline. Met lots of interesting, talented people. Learnt a whole lot. Here are my daily reports with pics from the event:
Alex Erasmus, Monique Hewitt
Alex Erasmus, Nicholas O'Flaherty
Alex Erasmus, Louise Rice, Nicholas O'Flaherty, Laura Hughes
Amar Trivedi, Simon Wakeman
She just won a bottle of fine French bubbly!
Jennifer Duval-Smith smiles as Alex types away
Nicholas wrapping up Day 1
Robyn Ellson (Bullet PR), Rory Tyler (Digital Masters), Owen Todd (SpyGlass)
Simon Wakeman, Public Sector SM Workshop
Simon Wakeman, Public Sector SM Workshop
Simon Wakeman, Public Sector SM Workshop
Tony Gardner, GM, Ogilvy Wellington
Mon 15 Nov - Day 1 at #SMJ2 got off to a cracking start with the Public Sector Social Media Workshop with
Simon Wakeman, Head of Marketing & Communications, Medway Council, Greater London, UK. Simon is an authority in social media & online communications within the public sector.
While the workshop was structured in an easy-to-follow format pitched at beginners as well as the advanced, the SM content was geared specifically for an audience comprising members from NZ’s largest public sector organisations.
During his presentation, Simon gave heaps of real-world examples of UK’s Councils with a clear explanation of what works, what doesn’t and why. He spoke in detail about the importance of social media strategy, putting policy in place, online engagement, response, monitoring & auditing.
The module on risk assessment & crisis management was aided with videos and an interactive “How would you avert a PR crisis?” role-play of a recent SM nightmare that hit TfL’s London Underground.
The session ended on Simon debunking some common SM myths and driving home basic SM truths.
Aden Bushell (Media Monitors), Nicholas O'Flaherty (Bullet PR),
Simone McCallum (ASB Bank)
Alex Erasmus, Me
Alex Erasmus, Justin Flitter
Me, Cliff Rosenberg
Cassandra Crowley, Darren Whitelaw
Catherine George, Robyn Ellson
Vincent Heeringa chairs Int'l Speakers Panel Discussion
A well-attended Conference - over 200 executives
International Speakers Panel Discussion
Justin Flitter, Tom Bates, Nicholas O'Flaherty
Kiwi Speakers Panel Discussion
Michael Carney chairs Kiwi Speakers Panel Discussion
Michael Carney chairs Kiwi Speakers Panel Discussion
Lee Odden, Me
Louise Denver
Louise Denver
Michael Fox and attendees
Michael Fox (Shoes of Prey), Ron Murray (Siemens NZ)
Natalie Robinson (Telecom NZ), Claire Bonham Holden (Rapp Tribal),
Richard Irvine (Telecom NZ), Louis van Wyk (Gen-i)
Olivia Bruce (NZ Retailers Assctn), Greer McDonald (SM Editor, Fairfax)
Richard Long, Matthew Haigh, attendees, Louise Denver (Deloitte)
Sandra King (Fairfax Media), Vaughn Davis (The Goat Farm)
Simon Wakeman
Tee Twyford (nzgirl), Jennifer Duval-Smith (Bullet PR)
SMJ2 Crew - Annelies Kuiper, Louise Rice, Laura Douglas, Laura Hughes
Team Bullet PR - Robyn Ellson, Jennifer Duval-Smith,
Louise Rice, Alex Erasmus, Nicholas O'Flaherty
Vaughn Davis (iPad-enabled Head Goat, The Goat Farm)
Cocktails @ Beer o'clock sharp!
John Lai, Ajay Murthy, Dave Sakey, Rory Tyler, Alex Erasmus
Open Audience Q&A during Int'l Speakers Panel Discussion
Tue 16 Nov - Day 2 was full-on. Over 200 executives turned up at Sky City Convention Centre to attend the star-studded 'Securing RoI in SM Marketing' Conference featuring:
Lee Odden, CEO,
TopRank Online Marketing, USA
Louise Denver, Director of Media & Communications,
Deloitte Australia
Simon Wakeman, Head of Marketing & Communications,
Medway Council, Greater London, UK
Michael Fox, Director of Operations and Founder,
Shoes of Prey, and Blogger (
22 Michaels)
Darren Whitelaw, General Manager - Corporate Communication,
Dept. of Justice, Govt. of Victoria),
Cliff Rosenberg (Managing Director,
LinkedIN Australia & NZ)
Click here to
read Speaker Bios and
here to read Alex Erasmus' informative piece on what each speaker had to say on the day. And here's a
neat summary of the event by Michael Fox on his blog.
From the outset, what stood out was the panel of speakers - each one at the top of their game - came from diverse corporate backgrounds. They brought with them a fresh mix of stories on the successful use of SM overseas, and shared their unique perspective on RoI metrics & measurement.
Apart from popular case studies, the speakers spoke on how they built their brand from the ground up; what internal SM policies worked best; SM models perfected via experimentation, content strategies for business blogging. They also shared what specific benefit their organisation derived, and how they were getting better at SM usage - on an on-going basis.
To add local flavour, #SMJ2 hosted a panel discussion with speakers from some of the best known Kiwi brands - active digital players all with a visible social media profile. As expected, it led to a lively chat on the use of social media in NZ, the challenges of SM resource creation and of course, how they went about achieving RoI. The panel included:
Richard Irvine, Head of Online Communities,
Telecom NZ
Stuart McMullin, Managing Director,
Hell Pizza
Simone McCallum, Head of Internet Communities Support & Operations,
ASB Bank
Alex Erasmus, Digital Strategist,
Bullet PR
Jarrod Bear, Head of Marketing,
Tui Beer
Panel Discussion hosted by
Michael Carney, CEO,
NetMarketing Services
In the closing session of the day, the international panel (hosted by
Vincent Heeringa, Director,
Tangible Media) discussed best practice in SM listening, engagement & response via an open audience Q&A. Followed by cocktails at beer o’clock sharp!
Jennifer Duval-Smith, Lee Odden, Nicholas O'Flaherty
Lee Odden, SM Content Strategy MasterClass
Lee Odden, SM Content Strategy MasterClass
Lee Odden, SM Content Strategy MasterClass
Lee Odden, SM Content Strategy MasterClass
Lee Odden, SM Content Strategy MasterClass
Nicholas O'Flaherty wrapping up Day 3
Nicholas O'Flaherty thanking Lee Odden
Tee Twyford (nzgirl), Belinda Nash (AUT)
Lee Odden, SM Content Strategy MasterClass
Jennifer Duval-Smith, Lee Odden, Nicholas O'Flaherty, Amar Trivedi
Wed 17 Nov - Day 3 at #SMJ2 was a deep dive into the vastness of Social Media. It featured a day-long Social Media Content Strategy MasterClass with Lee Odden, CEO, TopRank Online Marketing, USA. Lee advises Fortune 500 companies on social media content strategies. He is the Founder of
TopRank Blog, Number Eight on Ad Age’s Power 150 Blogs. Here's a
blog posted by Lee outlining his talk at #SMJ2.
Lee kicked off the session with a 6-point roadmap for social content marketing citing illustrations from the US, Kiwi and international markets. Then he turned the intensity up a notch with the Cycle of SM and SEO - Create > Optimize > Promote > Analyse – where he elucidated the benefits of using keywords in social content.
Lee’s presentation was liberally sprinkled with brilliant advice (Don’t just do social, be social; Good SEO is invisible;
Connect with other bloggers, comment often on posts but add value - remember that blogs are social) and one-line gems (If a picture is worth a 1000 words, a YouTube video must be worth millions; People live to make money they die for recognition; For some reason, in the US, people are insanely comfortable with complaining :-)
Post-lunch, Lee took the packed-to-capacity audience into the deep end of business blogging - talking at length about search-optimizing blogs, tips & tricks on content-sharing, best practice for blog marketing, and how to use blogs as hubs while integrating with other SM channels.
And he covered all of that before delving into Digital Asset Optimization, Essentials of Social SEO, SM Measurement & RoI. All in all, an intensive MasterClass where all present left wiser than they came.
Word of praise for
SKYCITY: The catering service was top quality and the F&B were superb - over all 3 days. Once again, the
Auckland Convention Centre proved the perfect venue. The #SMJ2 TweetWall seen above was such a hit, it capped the Wi-Fi limit thrice. Pat on the back for Rory Tyler (
Digital Masters) for the camera & editing, and Owen Todd (
SpyGlass) for glitch-less work on the audio-visual console!
Hats off to
Bullet PR and kudos to the dynamic team for another professionally organised business event, another well-deserved medal in their tally of successful events, another feather in their substantial fascinator!
For more info, visit the Social Media Junction website.
Check out SMJ's Flickr photostream for some cool pics by Johanna MacDonald.
I was lucky enough to attend and cover the first #SMJ for AdMedia & Fastline, held in May 2010. Here's my report "
Social Media Junction - Getting world-class in New Zealand" and the pics.
Before I sign off, here's a gem I picked up at Lee's MasterClass:
Comment (on blogs, FB, websites) more often... Add value. Well... you could begin by adding some below.
