MC Angela March, Dean Campbell, Fiona Perry, Paul Mclaney, Scott Maclachlan
Julian Waters (drinking water), Camellia Yang, Simon Young, Ian Wan
Courtney Sit
Last fortnight, at the behest of our good friend, the wonderful David Gapes, Editor, AdMedia & Fastline, I attended Social Media Club Auckland - #smcakl (pronounced smackle) - with my roving reporter’s hat on, phone in hand, finger on the photo-trigger. Here's the pre-event report in Fastline:
Tweet to the Beat – Tune in to #smcakl
Aucklanders in the house! Make some noise… #smcakl is here
and it’s all about the music.
The word is out. It’s on the wall. Social Media has
disrupted the music industry. It has affected not only the way we consume music
but the entire record industry. While song-laden smartphones and 4G downloads
are music to consumers, music cos. are still adjusting to the new biz
model.
#smcakl takes a look at The Battle of Monetizing the Bands, exploring
significant industry changes from all angles of the record player, with an
expert panel line-up of speakers who know the business of music like the back
of their vinyl jackets:
- · Zowie (Singer Songwriter formerly known as Bionic Pixie)
- · Dean Campbell (Music commentator and creator of top 40 music tracks)
- · Scott McLauchlan (Manager of Internet Sensation & chart topping artist Lorde)
- · Fiona Perry (Managing Director at Media & Entertainment Royalty Services Ltd)
- · Paul McLaney AKA Gramsci (Artist & Music collaborator)
Take off those earphones and download yourself for a spot of
Spotify and socializing on Wed 19 June, 6pm. This month there is a collaborative playlist where attendees can add their favourite tracks for airplay during the informal part of the evening.
It’s The #smcakl-ers - Live at the Vodafone V’nue. This one’s sure to be a doozy!
Sign up at http://smcakl.com/
Sign up at http://smcakl.com/
The post-event summary:
The famous #smcakl twitter wall... powered by strea.ma
Q&A Time: The audience asks, the panel answers, the comments flow on the wall...
Anthony Gardiner, of 25 Most Played (Shiny New Things); Packed house @smcakl
Jennie Vickers, with K9 Social Media top dog, Nasby :-)
She was a doozy alright!
It’s official. #smcakl rocked - knocked it right outta Vicky
Park.
With 250 guests braving chances of a thunderstorm Wednesday
night, the only storm worth writing about was the one brewing inside the Vodafone
V’nue - in a good, musical, social sort of way.
The topic for #smcakl June was a catchy one. “Tweet to the
Beat - When music and social media collide.” The evening featured an expert panel
of musos, artistes and recording industry pros – who weighed in on the state of
flux in the online music business, the disruption and emergent new technologies
- sharing anecdotes and insights both from personal experience and popular
culture.
There’s a saying in social media circles: The smartest
person in the room… is the room. At most events these days, a tweet wall is common.
At #smcakl, the tweetstream beamed out from many screens, is the unseen guest with
the liveliest (and wittiest) voice in the room.
A genuine, unfiltered display of community engagement in
real-time, the #smcakl hash feed is a merry mix of intelligent tweets on topic,
social media commentary, random rants and whacky humour, incl. fart jokes – you’ve been warned!
In its 4th year now, Social Media Club Auckland
(#smcakl) has come a long way. While the monthly event is more structured, the
open chat format seems to be going down well with attendees. What also goes
down fine is the pizza + cold beverage shout that every #smcakl begins with–
thanks to the generous sponsors. Events are free to attend on sign-up.
For more on the evening and the event, read these blog posts
by:
- Nick Allen : Rights, Critics, Publishers and Social Media in the Music industry
- Simon Eskow : You schmooze. You never lose
- Luigi Cappel aka BluesBro : It's Music Night at #SMCAKL
- Or just twitter-search #smcakl and tune in to the tweets
So, if you are interested in social (which you are) and use
social media (which you do), saunter in on any of these dates for an enjoyable (even
enlightening) evening with the coolest kids in town.
Keep in touch with all things #smcakl:
- · Like the Facebook page: www.facebook.com/smcakl
- · Follow them on Twitter: @smcakl
- · Join the #smcakl Group on LinkedIn
- · Check out the website: http://smcakl.com/
For some unreasonable reason, if you cannot make it to the
event in real life, you can (thanks to Jam Mayer) attend #smcakl remotely, by watching
the livestream here.
Angela March, co-organiser and MC for the night, said it
best… “This one’s sure to be
a doozy.” Right as rain she was!
Acknowledgements with Gratitude
For the above reports (and the event), many thanks going out to:
- Co-organizers: Angela March, Adrienne Kohler and the #smcakl team
- Photography: Kirsten Blatcher of KB Creative
- Videography:
- Louis van Wyk of Pravda Communications
- Rob Harradine of Perpetua Productions
- Pizza Fresco and Bulmer's Cider for F&B
- Vodafone NZ
- Courtney Sit: for giving me a lift. Thx Courts, for making social hitch-hiking happen :-)
