Nike's new ad series - "Find Your Greatness" by Wieden + Kennedy. Great advertising. Memorable creative.
This is Nathan. He is 12 years old. He's from London, Ohio. Greatness is not beyond his reach, nor is it for any of us. The simplicity of the ad - shot in a single take - is strikingly appealing. What stands out in the stark treatment of the film is the strong, powerful message.
Point of Interest: As at FIFA 2010, Nike is not a sponsor at London 2012 Olympic Games.
However, the line of communications in these commercials draws on the spirit of the Olympics. Hope. Confidence. Determination. The amazing potential and power of Self-belief.
Read more about this ad in the Business Insider article here.
See more Find our Greatness spots on Nike's Official YouTube Channel.
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