Tuesday, October 4, 2011

Social Media Marketing in 7 days (Book Review)



To connect with the author, Linda Coles... click here!


"Learn Marketing with Social Media - in 7 days" - a new book by Linda Coles is out now. You can find it in on the shelves in all leading bookstores in Australia and New Zealand and on the world's largest e-bookstore: Amazon.com. You can buy the book here from late Oct 2011.

I know Linda for over a year now. She is the Founder/ Director of New Zealand’s foremost social media consultancies - Blue Banana, a regular contributor to Michael Stelzner's popular business blog - Social Media Examiner, a sought after speaker at conferences worldwide, and now, an international author.


Julian Waters, Linda Coles, me and Justin Flitter - Good times at SMCakl !!!

My first meeting with Linda was when she spoke at our Social Media Club Auckland (SMCakl) event in October 2010. Which for some reason (I still don’t know why), was a beachy, summer event - in biting cold weather J

Just about a month ago, I was happy (and pretty awed) to learn from Linda she was releasing her own ‘Learn in 7 days’ book on social media – probably NZ’s first hard copy to be published on the subject!

Fortunately, I ran into Linda recently at a breakfast seminar (Business Intelligence Series) where she invited me to write a book review.
‘Learn marketing with Social Media in 7 days’ by Linda Coles released in the first week of September 2011. Right as rain, I received my crisp copy home delivered via courier (thank you!) about the same time. It is my privilege and pleasure to write this review:

"Surely you know someone who wants to get started with Social Media, or could benefit from knowing more.
‘Learn marketing with Social Media in 7 days’ is a handy, ready-reference guidebook. A helpful companion to any social media user, it is written in an easy-to-follow, friendly manner. And the live examples (written by NZ’s best-known social media practitioners) make learning a lot simpler.

With 4 main chapters dedicated to - FaceBook, LinkedIN, Twitter and YouTube - the book is a coherent, sequential learning guide to the most popular social media platforms of today.
Social media is all about learning by doing. Linda’s book is the essential reading that goes along with the doing. It's the theory of social media.

Generously sprinkled with tips and to-dos,‘Learn marketing with...’ is a must-have for those venturing out into the wide world of social media.

At $34 NZD, it makes an excellent (Birthday/ Christmas/ New Year) gift. One they’ll keep & use (and remember & thank you) for a long time."

USAGE TIP: Keep this handbook close to your computer. Pick it up as often as you can - and yes, please DO try everything at home - and the best part, you can do so in your pyjamas :)"
To sign-off, here's the amazing Linda Coles, in her own words:

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