President Obama at LinkedIN's Town Hall

Jeff Weiner, CEO, LinkedIN & The President of United States

Putting America Back to Work - President of USA, Barack Obama and Linkedin CEO, Jeff Weiner address the state of America's economy.



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An enjoyable 1 hour Q&A session with President Obama at LinkedIN's Town Hall Meeting held at Li's HQ in Mountain View, CA.

President Obama answered questions from LinkedIN members (in the audience and via Groups) on jobs, the US economy, taxes, Jobs Act, healthcare & Medicare, professional training, education and what America and the people of America need to do for a better, secure future. An excellent session. Some great thoughts. Good intellectual stimulation.

What's the ROI on Social Media

The one most Frequently Asked Question in social media circles is...

Q: What's the ROI on Social Media?
Here's an article I posted to my LinkedIN which fetched a few comments.


3 steps to measuring social media ROI

ROI = (gain – cost) / cost People who work in social media often face this problem: Budget. ROI is a business measurement. It doesn’t care whether you’re investing in SM or pumpkin farms. ROI has non-variable values and a concrete formula.

Luigi Cappel Metrics are really important to help justify the investment. Time is just as important as marketing spend. What is your worth to the company over a year? Not what you are paid, but what revenue comes from your efforts. Divide that by 2,000 hours for a year to get an hourly rate. Of course who of us only works 2,000 hours, but effectlvely, thats the official measure. 

Of course we need to start with a marketing plan and KPI's and a way of isolating what came from the social media and what didn't. How many of us ask how a new client found out about us?

Is social media just online, or is what we did last night also social media. Glad I finally got there Amar:)
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Amar Trivedi - Keeping Madness Alive Nice one Luigi. I heard this at a seminar recently... Q - How does one measure ROI of Social Media A - The same way you measure the ROI on your phone. I think it made sense. After all, it enables you to make connections faster & further than ever before. Keyphrase: Take it offline... - that's where SMCakl plays a part. Putting a face to the Twitter handle. Exchange cards or QR codes. Have a chat. From there... take it from conversation to conversion, coffee to champagne :)
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Michael Q Todd Followed the event last night on Twitter. Great stuff guys! 
The ROI on Social Media for a business is that they will still be in business in 2 years ____________________________________________________
Amar Trivedi - Keeping Madness Alive Thanks Michael. Glad you enjoyed the event out there in Japan. And that's a seriously cool comment on the ROI of social media. Hope to meet you at SMCakl. Let us know when you're in Akl next. Cheers!
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And here's another good article via emarketer.com...

As Social Spending rises, which metrics are CMOs focusing on?

And... here's the answer to that most FAQ...

Infographic by MDG Advertising Click on image for enlarged view

Many thanks to Camellia Yang for finding this lovely infographic.
Q: What is an Infographic? A: A flowchart on steroids.

LinkedIN-telligence via LinkedIN-fographics

Latest Update: LinkedIN adds 2 new members every second !!

Via: Online MBA

The LinkedIN Profile

Via Lab 42

Here's an article via TechCrunch with the latest stats (Aug 2011), and here's the complete lowdown on Li via Crunch Base (Jul 2011).

To sign-off, another cool LinkedINfographic by Vincenzo Consenza (via Erik Qualman of Socialnomics) Click here to view.

`

Nothing like some good Social Media humour

1st friend: "I have FB, Tw, Google+, Li, YouTube, Skype.."
2nd friend: "Dude, do you have a life?"
1st friend: "OMG! No! Send me the link." :)

~

 

Tweet it out. After all, you are what you tweet! Or share it with your FB friends for a chuckle. Nothing like some good social media humour.

Thanks for a good laugh! Cheers @amysticgirl :D)

Social Media - Class of 2011 [InfoGraphic]

Imagine Social Media as a High School Year Book with...

Facebook, Twitter, Google+, LinkedIN in the Class of 2011.

(Wonder why YouTube didn't make the class!)

What would such a Year Book look like?

Double click on the InfoGraphic to find out.

Image Courtesy Class Finders

And another one on the same - in greater detail. I caught it on LinkedIN thanks to Anna Gervai of Orchid Web Design.

Image Courtesy FlowTown

Here's an informative infographic I saw on The Next Web (thanks to the prolific Lee Odden). Created by Italian digital strategist, Vincenzo Cosenza, it maps the Adoption Life Cycle of Social Networks.

Logos (L-R): FriendFeed, FourSquare, Google+, Viadeo (French), LinkedIN, Bebo, Orkut, Badoo (not to be confused with Baidu), MySpace, Vkontakte (Russian), RenRen, Twitter, QQ (logo = penguin in scarf), FaceBook

Double-click to enlarge image. Click here to read the full article.

What is Google+ and why you should get on it?

This goofish stick-figure cartoon hit the web in the early days of Google+.  And here's a cool video with a real good reason why you should get G+.


Plus one this... I mean... +1 this


Google+ me here - add me to your circles.

20 million people signed up for Google+ in 21 days! If you'd like an invite to jump in and try it, leave your gmail address in the comments (or send it to trivediamar@gmail.com with "Google+ Invite" as the subject).

And while I'm at it, check out these 10 Google+ tips & tricks for new users - Time to get on Google+ and use it like a pro. Happy Googling!

So you've got an awesome idea for a website!

This has got to be the Boss of all Flow-Charts. Look at it carefully and you'll see it is actually 5 InfoGraphics stitched into one.

An amusing read... an enjoyable story in there.

Esp. if you think you've got an awesome idea for a website!

Double-click to enlarge. Viewed best in full-screen.

Mr. Madness would like to thank Timothy Newman for the above find.