Social Media Glossary: 48 Terms You Should Know

This is the first foray in my attempt to compile a Social Media Dictionary. Huge thanks for @amysticgirl for pointing me to the blogpost below, and to @CathyRoselli for the inspiration. Listed below are 48 Terms You Should Know via 60 Second Marketer.

As the vocabulary of voguewords/ buzzwords is constantly growing on a regularly basis, I'll be posting them on here as they hit the cool circuit.

Okay, friends. Here are 48 social media terms making their way across the web as we speak. Our list started out as 45, but several members of the 60 Second Marketer community have already suggested additions, so we’re up to 48.

Please feel free to add your own suggestion in the comments section below. Be sure to include a definition. If you include the definition, I’ll update the post with a link back to your website.
Enjoy!

App – An application that performs a specific task on your smart phone or your computer. The term “app” was popularized by Steve Jobs and Apple.
Alerts – Daily email notifications (usually sent by Google Alerts) that let you know when a keyword or keyword phrase that you’ve selected is mentioned on the web. Perfect for people trying to stay abreast of certain topics or online brand mentions.
BKV Digital and Direct Response – A marketing communications firm that sponsors the 60 Second Marketer. BKV’s clients include AT&T, John Deere, The Home Depot, Daimler, Equifax and the American Red Cross.Blog – A tool used by content-providers around the globe to connect with readers. The most popular blogging platforms include WordPress, Typepad and Google’s Blogger.
Chat – One-to-one communication through a text-based chat application commonly referred to as instant messaging.
Compete – A web-based application that allows people to compare and contrast statistics for different websites over time. Totally worth checking out.
Delicious – A free online bookmarking service owned by Yahoo! When someone tags an article, video or blog post with a Delicious bookmark, it’s the equivalent of getting a “vote.”
Digg – This platform is similar to Delicious in that people vote for articles, videos and blog posts. If your content gets enough Diggs, it’s promoted to the front page for millions of visitors to see.
Disqus – A comment system and moderation tool for your website or blog. This service lets you add social web integration to any site on any platform.
Drupal – Interested in starting a blog? Then Drupal may be for you. More intuitive than WordPress and more robust than Blogger.
Facebook – A social network that connects people with friends, family and business associates. Facebook is the largest social network in the world with more than 500 million users.
Flickr – A social network that allows users to store photos online and then share them with others through profiles, groups, sets and other methods.
Foursquare — Foursquare is a mobile check-in service that allows regular customers to get points every time they visit their favorite restaurant, bar, coffee shop or whatever. The more points you get, the more likely you’ll be the recipient of special offers from that establishment.
Google Documents – Web-based office applications that include tools for word processing, presentations and spreadsheet analysis. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.
Gowalla- A social network where friends share their locations and connect with others in proximity to each other.
HootSuite – HootSuite allows you to manage multiple Twitter profiles, pre-schedule tweets and view metrics.
Joomla — An alternative to WordPress, Drupal or Blogger. This blogging platform is used by gazillions, although WordPress is used by gazillions upon gazillions.
Like – Instead of writing a comment for a message or a status update, a Facebook user can click the “Like” button as a quick way to show approval and share the message.
LinkedIn – LinkedIn is a business-oriented social networking site that is mainly used for professional networking.
MySpace – MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008.
Opera – Opera is an open-source web browser. While not as popular as Firefox, Opera is used as the default browser on some gaming systems and mobile devices.
Pandora – Pandora is a social online radio station that allows users to create stations based on their favorite artists and types of music.
Posterous — This is a very easy tool to create blogs for your family, your business associates or just about any other constituents. Worth checking out.
Qik - Qik is an online video streaming service that gives users the ability to stream video live from their mobile phones to the web.
Quantcast – Quantcast provides website traffic and demographics for websites.
Reddit – Reddit is similar to Digg and Delicious. It is a social news site that is built upon a community of users who share and comment on stories.
Search Engine Optimization – The process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic.
SlideShare – An online social network for sharing presentations and documents. Users can favorite and embed presentations as well as share them on other social networks such as Twitter and Facebook.
Skype – Skype is a free program that allows for text, audio and video chats between users.
Social Media – Media designed to be disseminated through social interaction, created using highly-accessible and scalable publishing techniques.
Social Media Monitoring – The process of monitoring and responding to mentions related to a business that occur in social media.
StumbleUpon – A platform that’s similar to Digg, Delicious and Reddit. When you rate a website that you like using StumbleUpon, you automatically share it with like-minded people around the globe.
Tag Cloud – A tag cloud is a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of web sites.
Technorati – A popular blog search engine that also provides categories and authority rankings for blogs.
TweetDeck – An application that connects users with contacts across Twitter, Facebook, MySpace, LinkedIn and more.
Tweetup – A Tweetup is an organized or impromptu gathering of people who use Twitter.
Twitter – Twitter is a platform that allows users to share 140-character-long messages publicly. User can “follow” each other as a way of subscribing to each others’ messages. Additionally, users can use the @username command to direct a message towards another Twitter user.
Twitter Search – Twitter Search is a search engine operated by Twitter to search for Twitter messages and users in real-time.
TypePad – TypePad is a free and paid blogging platform similar to Blogger. It allows users to host and publish their own blogs.
Video Blog – A blog that produces regular video content often around the same theme on a daily or weekly basis.
Viddler – Viddler is a popular video sharing site similar to YouTube and Vimeo in which users can upload videos to be hosted online and shared and watched by others.
Vimeo – Vimeo is a popular video sharing service in which users can upload videos to be hosted online and shared and watched by others. Vimeo user videos are often more artistic and the service does not allow commercial video content.
Viral Marketing – Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.Webinar – A webinar is used to conduct live meetings, training, or presentations via the Internet.
Widget – A widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or text box.
Wiki – A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser, allowing for collaboration between users.
WordPress – WordPress is a content management system and contains blog publishing tools that allow users to host and publish blogs.
Yelp – A website that provides users with a platform to review, rate and discuss local businesses. Over 31 million people access Yelp’s website each month, putting it in the top 150 U.S. Internet websites.
YouTube – If you haven't heard of YouTube, welcome to Planet Earth ;-)

A. Social. Media. Revolution. Is. On. Right. Now!

Don't beat me up for mentioning the most beaten cliche going around but: "There's a social media revolution going on out there." And I mean it... It. Truly. Is. On. Right. Now!

It's changing more than just media, marketing, advertising, retail. It is changing the basics of communications. Of how we interact with one another. Changing how we do business. Changing what we do everyday. Changing how we consume information. It's changing how we live.

Day by day, IT IS CHANGING WHO WE ARE. A revolution leading to evolution. But that's not necessarily a bad thing. With initiatives such as The Social Good Summit 2011, there's every hope there's a greater plan for global good... making the Web a better place to log in!



With the pace of technological change so blisteringly fast right now, there's no saying where it'll take us in the next few years. Our entire time dynamic has changed... 12 months in today's tech times are an eternity!

Speaking of Revolution, on a different note...

Here's the hugely popular Social Media Revolution video series (created by Erik Qualman, Author & Founder of Socialnomics). Mind-boggling statistics set to a catchy song - kinda like an infographic on steroids! Easy to see why the videos went famously viral (and into countless presentations).

The videos capture the growth of the revolution and the updated versions 1, 2, 3 offer a good look at the evolution of Social Media over the years.

Let's look at India's Social Media Landscape

A good video by Nielsen India with mind-boggling stats on the evolving social media landscape in India, and the fast developing economy.


Time to rethink the Indian Consumer!

Here's the accompanying article from The Next Web. Interesting read.

Social Media Musical - you gonna love this!

Social Media events are FUN esp. when infused with CREATIVITY and a dash of SURPRISE! Here's a cool idea via good man Faisal Jabbar.

Let's call it "Social Media Surprise." Have fun watching. Like. Tweet. Share.


While the flash-mob is coolly choreographed, the lyrics are pure gold. Enjoy!
social media, musical, viral, youtube, flashmob, gotta share, fun, event, video, funny

How to Reach Mums via Technology #SMCakl

social media club, smcakl, social media, new zealand, nz, social

Multi-tasker. Super-Manager. Natural-born motivator. Decision-maker. Sound familiar? No, we're not talking about your Boss. We're talking about Dad's Boss :-) We're talking about Mommy dearest!

A mother will do anything for her children. Purely on instinct. If there's one thing that binds Mums across the world over time, it's their quest for... MOMMY EXCELLENCE.

A key difference between Mum's of today and of the past is the availability of technology. And if it allows today's Mum to provide better childcare, bring more security to baby, comfort for her kids - simply by saving time & effort in her busy life, and providing her information when she needs it - she's happy to use it! Having said that...

Here's looking at 'Mum' from a marketer's pov: How do we reach this tech-savvy, influential person? What is the best way to communicate to her?

How to reach Mums via Technology

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Scroll down for your free download.


The above in-depth Research Study was presented by Peeyoosh Chandra, Director of Digital Planning & Strategy, Saatchi & Saatchi at Social Media Club - Auckland (SMCakl) on Tue 10 May 2011 at Telecom NZ.

The study shows how Mums in NZ are embracing technology and social networking as part of their everyday busy lives. The insights are especially powerful since Mums control the lion's share of household spending.

A well-attended event, the topic for the evening was Marketing to the Domestic Decision-Maker - Engaging Mums via Social Technology.

SMCakl featured a robust panel discussion exploring questions like: Where do Mums spend their time online? What do they buy? How do they manage their time? What platforms and activities do they engage with online... ?

Our star-studded speaker panel included:

1) Rochelle Gillespie – Editor, OHbaby!
2) Peeyoosh Chandra – Digital Planning Director, Saatchi & Saatchi NZ
3) Rachel Goodchild – Writer, Counselor, Blogger at AskRachel
4) Richard Shirtcliffe - Global Marketing Manager, Phil & Teds

Our generous Sponsors for the event: Telecom NZ, Pacific MicroMarketing, Melba Cafe and Twinings NZ Breakfast Tea. Thank you all for coming to the party and enabling another exciting SMCakl. Special Thanks to Richard for flying up from Wgtn, just for the event.

Social Media Club Auckland would like to thank Peeyoosh Chandra (aka PC) for the official release of the Research Study via SMCakl, for sharing it and making it available as a free download for all.

Click here for your Free Download of the Research Study.

Some pics from the evening:

Rochelle Gillespie

Rochelle Gillespie, Richard Shirtcliffe

Amar Trivedi, Rachel Goodchild, Peeyoosh Chandra

Chris MacDonald, Saatchi & Saatchi

Tony Bozzard, Pacific Micromarketing

Amar Trivedi aka Mr. Social

Rachel Goodchild, Peeyoosh Chandra

Amar Trivedi aka Mr. Social - MC for the evening!
 

Cute Bubba Luke Martin - Our Chief Guest for the night :-)

 Take a look at the pics below of the tweetstream that flew fast & thick off the official hashtag #SMCAKL on the evening, and you'll agree...

it was a social night extraordinaire!

 Thank You All

for coming along, participating and tweeting,

and for making it a night to remember.

Happy (belated) Mother's Day everyone!

Give your Mum a digital hug from me :-)

ps: Huge Thanks to @amysticgirl for clicking the pics!

The 7 Human Qualities of Social Media

29 years ago, in his international best-selling tome on modern marketing "In Search of Excellence" Tom Peters (with Robert H. Waterman) coined the memorable phrase "Hard is soft. Soft is hard."

"Hard is soft. Soft is hard." is a business paradox which I reckon is as relevant today and applies just as much in the realm of social media. Tom explains the phrase again in his new book "The Little BIG Things".

It essentially means: In business, often what seems more important i.e. the hard stuff (the numbers, cold statistics, hard facts, ROI figures) is actually the softer (less important) stuff. More so, in the long term, when it is weighed against the seemingly less important aspects i.e. soft stuff (such as people qualities, the cultural fit, the attitude, the mindset etc.)... turns out, it is the soft stuff which is of paramount importance to the running, survival and growth of an organisation.

The 7 Human Qualities of Social Media

Leaping off that intelligent observation, I've listed the 7 top "human" qualities required to be a successful Social Media practitioner:

1. Humility
2. Kindness
3. Patience
4. Curiosity
5. Creativity
6. Openness aka Transparency
   and most importantly, 
7. Honesty... i.e. being yourself

The Psychology of Social Media

Get the psychology... and you're on the right path to getting social media. Because all the rest really is hands-on experimentation, first-hand exploration, real-time learning and online application.

The greatest inventions of the world came to be via repeated "Trial and Error." It seems that's become the norm today. It's just the way social media works and that's the long and short of it. Or the hard and soft!

The Human Face of the Web

My post originally ended above. But I came across something related on an important topic, which I had to add. Made me stop and think!

As technology deepens its involvement with humans, issues such as Web Psychology, Humanisation of Tech, People Qualities of Social Media, and Netiquette will take centrestage. But with no guidebook to refer to, what is emerging is "crowdsourced" knowledge, some of which has evolved into the Cardinal Rules of the Internet:

• There is no Net police. The Web governs itself. 
• Don't publish anything online you wouldn't want your Mum to read
• What happens in Webspace, stays in Webspace
• Think before you click. Once you click, you lose control.
• Listen and Learn. Be nice. Play fair. Respect people's preferences and privacy.
• Don't just do social media, be social

Social is not something you do. It's something you are.

On that note, full respect! to Jess & James of charitable trust Sweet as Social on their Be Nice Online viral campaign  initiative. A spirited drive to spread awareness about and curb cyberbullying.

Give it a thought. Spread the word.
It's clearly the better side (human face) of the Web.

Many Thanks in advance... for being a good, thinking Netizen.

Social Influencers (2006 - 2011) - cool cartoons!

This is brilliant !
Here's a clever slideshow I had to share.
It informs as well as it amuses. Enjoy!
(ps - Love the cartoon illustration style)

PeopleBrowsr's Brief Cartoon Study Of Social Influencers

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